01 Oct 2015
Seen Our Halloween-Inspired Autumn Ad?
Read the reason behind Mosley Jarman’s latest advert for the Autumn season.
Created as part of the ‘natural’ advertising campaign by our local creative agency Dzinr, the featured Halloween pumpkin echoes our strong corporate colours.
Stuart Gerrard, Creative Director at Dzinr commented: “As the local community prepares to celebrate Halloween, this advert for Mosley Jarman echoes the real meanings behind carving pumpkins into Jack O’ Lanterns, with the frightening and back-lit faces placed on the doorstep of your home to ward off evil spirits. It seemed perfect to create this ad in promoting Mosley Jarman as a local finder and purveyor of homes to coincide with the advent of Halloween. We further enhanced the relevance of the engaging visual by shaping the cut-outs in the pumpkin to resemble houses.”
For those of you who don’t know the story behind why we carve Jack O’ Lanterns on Halloween, their origins lie in the ancient Celtic cultures in Ireland, who carved turnips (Pumpkins were a later introduction as the tradition developed in North America) on All Hallow’s Eve, placing an ember in them to ward off evil spirits from their homes.
The Tale of Stingy Jack and the Jack O’ Lantern
The Jack O’Lantern legend goes back hundreds of years into Celtic folklore. Many of the stories center around a character called Stingy Jack.
The tale goes that Stingy Jack was a miserable, old drunk who took pleasure in playing tricks on just about everyone: family, friends, his mother and even the Devil himself.
One day, he tricked the Devil into climbing up an apple tree. After the Devil climbed up the tree, Stingy Jack hurriedly placed crosses around the trunk of the tree. Unable to touch a cross, the Devil was stuck in the tree. Stingy Jack made the Devil promise him not to take his soul when he died and once agreed,Stingy Jack removed the crosses and the Devil could climb down.
Many years later, Jack died, he went to the pearly gates of Heaven. Refusing him entry to heaven, Saint Peter said he had been mean and cruel, leading a miserable, worthless life on Earth. He then went down to the Devil in Hell, who kept his promise in not taking his soul but also refused him entry. On being asked to leave Hell, Jack protested he had no means of lighting his way in the dark. The Devil tossed him an ember from the flames of Hell, which Jack placed in a hollowed-out turnip. From that day onward, Stingy Jack was to forever roam the dark Netherworld between heaven and hell, lighting his way as he went with his “Jack O’Lantern”.
On all Hallow’s eve, the ancient Celts hollowed out Turnips, rutabagas, gourds, potatoes and beets, placing a light in them to ward off evil spirits and keep Stingy Jack away. In the mass emigrations to North America in the 1800’s, the Irish quickly discovered that Pumpkins were bigger and easier to carve out to make Jack O’Lanterns, and the rest as they say, is history.